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Brand:
Marlboro
IQOS Device
Year:
2021
Category:
Ad-magazine/newspaper
Harm Reduction/PREPs
Heat not burn
Menthol
Description:
Magazine ad promoting IQOS and Marlboro menthol Heatsticks. Includes harm reduction language allowed by the FDA. Text: "It's not a vape. It's not an e-cig. It's real tobacco with less odor and no ash."
Ad found in:
In Touch Weekly: April/May 2021
Life & Style Weekly: April/May 2021
Men’s Journal: April/May 2021; September/October 2021
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