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Brand: Marlboro
IQOS Device

Year: 2021

Harm Reduction/PREPs
Heat not burn


Magazine ad promoting IQOS and Marlboro menthol Heatsticks. Includes harm reduction language allowed by the FDA. Text: "It's not a vape. It's not an e-cig. It's real tobacco with less odor and no ash."

Ad found in:

In Touch Weekly: April/May 2021

Life & Style Weekly: April/May 2021

Men’s Journal: April/May 2021

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