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Brand:
Marlboro
IQOS Device
Year:
2021
Category:
Ad-magazine/newspaper
Harm Reduction/PREPs
Heat not burn
Menthol
Description:
Magazine ad promoting the IQOS device and accompanying Marlboro Heatsticks as a harm reduction product. Shows several varieties of Heatsticks. Text: "Reduce your body's exposure to harmful chemicals by switching completely from cigarettes to IQOS."
Ad found in: GQ: April 2021
Out: April/May 2021 Vanity Fair: Hollywood 2021
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