Brand:
Marlboro
Year:
2020
Category:
E-mail Industry Public Relations Promotions-Promo items/Gifts
Description:
Email from Marlboro in November 2020 with a new altruistic option for redeeming points in their Rewards program. Solicits the recipient to donate their Rewards points to the National Urban League, an organization that supports entrepreneurs and job training in Black communities, with an agreement that the brand will triple the donation.
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