Brand: American Spirit

Year: 2020

Category:
Direct Mail
Promotions-Promo items/Gifts
Seasonal/Holiday

Description:
Direct mail from American Spirit received in May 2020 inviting the recipient to "save your butts to help save our planet." The mailing opens up to a folder of butt pouches to collect used cigarette butts to dispose of properly or recycle with TerraCycle.com. Reminds the recipient to request new pouches every 2 weeks on the brand website. The pouches have environmental pictures and messages on them.

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