Brand: Marlboro
IQOS Device

Year: 2019

Category:
Direct Mail
Heat not burn
Menthol

Description:
Direct mail received in November 2019 promoting the IQOS device and Marlboro HeatSticks, especially the fresh menthol style. The mailing contains a booklet of several pages that describes the device technology, stresses the no ash or odor claim, expounds on the product's difference from cigarettes and e-cigarettes, and announces the product launch in Atlanta, GA. Includes models of various ethnicities and several women.

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