Brand: JUUL

Year: 2018

Category:
E-cigarettes
E-mail
FDA/legislation
Harm Reduction/PREPs
Industry Public Relations
Special Populations-Youth

Description:
Email from the JUUL CEO in April 2018 describing the brand's mission and strategy to combat underage use of their products. First outlines their dedication to helping smokers quit and reducing harm, and goes on to outline investments and future plans to address this issue.

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