Brand: American Spirit

Year: 2018

Category:
Coupon - Discount
E-mail
Promotions-Promo items/Gifts
Seasonal/Holiday

Description:
Email from American Spirit in April 2018 inviting the recipient to participate in an Earth Day trivia challenge, where players answer questions and collect virtual cigarette butts in order to reach the online goal of 75,000 butts. The brand ties the online game into a community cleanup challenge that they've set in 36 locations across the country, for the chance to win a neighborhood beautification gift. Also includes suggestion to learn more about available coupons on the brand website.

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