Brand: American Spirit

Year: 2018

Category:
Ad-magazine/newspaper
Coupon - Discount

Description:
American Spirit ad featuring the newly revised warning labels "Natural American Spirit cigarettes are not safer than other cigarettes." Features the slogan "Real. Simple. Different." and familiar copy about tobacco & water ingredients. Invites the viewer to use a mobile phone to claim paperless gift certificates (coupons) from the brand website.

The cigarette pack is set against a colorful mandala-like design on a wooden board.

Ad found in:

Entertainment Weekly: October 19-26, 2018; December 14-21, 2018
Glamour: August 2018
GQ: August 2018, March 2019; September 2019
Metrosource NY: June/July 2018
People: December 24, 2018
Rolling Stone: February 8-22, 2018; September 2018; January 2019; October 2019
Sports Illustrated: Winter 2018; December 17-24, 2018

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