Brand: Kool

Year: 2017

Category:
Coupon - Discount
Direct Mail
Menthol
Special Populations-African American

Description:
Direct mail from KOOL received in November 2017 promoting their premium menthol products. Has an image of a mixed race and gender group but the inner image is of an African American couple. Includes coupons addressing the recipient by name and further promotes visiting the brand website for more coupons (specifically via mobile phone).

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