Brand: American Spirit

Year: 2017

Category:
Direct Mail
FDA/legislation
Industry Public Relations

Description:
Direct mail from American Spirit received in September 2017 detailing the changes that will be made to NAS packaging and advertising. Describes the FDA ban on phrases like "additive free" and "natural" and how it will affect the brand going forward. Includes the new revised disclosure that the brand will be using: "Natural American Spirit cigarettes are not safer than other cigarettes."

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