Brand: American Spirit

Year: 2017

Category:
Direct Mail
Promotions-Promo items/Gifts
Smoking Accessory-Other

Description:
Direct mail from American Spirit in May 2017 delivering reusable cigarette butt pouches. A card thanks the recipient for joining the movement to reduce butt litter and suggests that they encourage other adult smokers to visit the brand website for their own pouches. The pouches have statistics about cigarette litter on them and a reminder to properly dispose of butts. The envelope is designed in the familiar style, except with images of cigarette butt litter in the blue areas.

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