Brand: Marlboro

Year: 2017

Category:
E-mail
Menthol
Sweepstakes

Description:
Marlboro Menthol email from April 2017 promoting the Top Shelf Flavor sweepstakes, informing the recipient of their current "blender level." The game involves learning more about the different menthol blends, from packaging to taste to style, and the target marketing for each blend is evident in comparison. Links to the brand website to participate for more entries daily, and shows some tantalizing instant win prizes.

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