Brand: Philip Morris

Year: 1995

Category:
Ad-magazine/newspaper
FDA/legislation
Industry Public Relations
Smokers Rights
Special Populations-Youth

Description:
Philip Morris ad promoting the separation between an adult's right to choose and the prevention of minors from smoking. Mentions their Action Against Access program, an initiative to prevent minors having access to cigarettes. Part of that program involved the voluntary cessation of free cigarette sample distribution in the US.

Ad found in:

Washington Post: October 3, 1995

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