Brand: OTHER

Year: 1995

Category:
Ad-magazine/newspaper
FDA/legislation
Industry Public Relations
Special Populations-Youth

Description:
Ad by RJ Reynolds against more regulation of tobacco by the FDA, claiming that the real agenda may be "the eventual prohibition of tobacco in America." Suggests that enforcement of current laws is enough to prevent youth smoking, and shows statistics to support that. Offers a free brochure and youth education kit with a phone call to the company. Text: "If we enforced the laws now in effect in 50 states, we would reduce underage smoking dramatically."

Ad found in:

Washington Post: October 19, 1995

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