Brand: OTHER

Year: 1995

Category:
Ad-magazine/newspaper
Anti-tobacco
Industry Public Relations
Special Populations-Youth

Description:
Ad by RJ Reynolds describing their commitment to discourage and reduce underage smoking. References their "Support the Law. It Works." program for retailers and the "Right Decisions, Right Now." educational campaign for schools and parents. Includes a mail in coupon for free teaching materials or displays for retail outlets. Text: "Actions speak louder than words. What R.J. Reynolds is doing to discourage kids from smoking."

Ad found in:

Parade Magazine: June 25, 1995

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