Brand: OTHER

Year: 1994

Category:
Ad-magazine/newspaper
Industry Public Relations

Description:
Ad by RJ Reynolds featuring the then-chairman of the company refuting false claims as seen in anti-tobacco ads. Instead of increasing the nicotine in products, statistics are listed to demonstrate how the tobacco has been processed to reduce nicotine. A customer service phone number and mailing address is listed for questions. Text: "We do not 'spike' our cigarettes with nicotine."

Ad found in:

New York Times: June 8, 1994

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