Brand: Philip Morris

Year: 1995

Category:
Direct Mail
Industry Public Relations
Smokers Rights

Description:
Direct mail received in July 1995 from the Accommodation Program, a project of Philip Morris to encourage businesses to promote designated areas for both smokers and non-smokers in their establishments. Customers are encouraged to "be an ambassador" by leaving positive or negative stickers on their bill to either show appreciation or "to let them know that their inhospitable policies are noticed". Includes reasons why businesses should be welcome to all customers, from both a consumer and owner standpoint. Offers free resources to businesses with a contact number and a sticker with the logo for businesses to place in their window if they want to participate.

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