Brand: Philip Morris

Year: 2016

Category:
Ad-point of sale/indoor
Smokers Rights

Description:
Two-sided paper available at the checkout counter of a liquor store in PA promoting the Citizens for Tobacco Rights campaign (a program of Philip Morris). The card attempts to enlist customers upset about higher tobacco taxes in the state to join the fight - "You should be furious!" Describes how to sign up for text message notifications about tobacco issues in PA with tips on how to take action "against excessive taxes and unfair restrictions."

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