Brand: Virginia Slims

Year: 2015

Category:
Coupon - Discount
Direct Mail
Menthol
Special Populations-Women

Description:
Virginia Slims direct mail received November 2015. A menthol pack is included in the imagery but unlike the menthol-focused mailing also received, thematic colors are different and both packs are not menthol products. Announces the "style revamp" of their cigarette packs and includes coupons. Also invites the recipient to the brand website to check out recipes and conversation topics. Text: "Psst.... Have you heard the news?"

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