Brand: Marlboro

Year: 2016

Category:
Coupon - Discount
Direct Mail

Description:
A simple direct mail piece from Marlboro in February 2016 that includes coupons as a thanks for "exploring a new side of Marlboro." Coupons were sent as part of a new promotion to encourage people to visit different areas of the brand website. Also promotes the MHQ app, where people can get weekly coupons sent straight to their mobile phone.

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