Brand: American Spirit
Grizzly
Vuse

Year: 2015

Category:
Direct Mail
E-cigarettes
Industry Public Relations
Smokeless Tobacco
Sweepstakes

Description:
Direct mail sent from a third party survey group in fall of 2015 on behalf of RJ Reynolds tobacco companies, including e-cigarette and smokeless products (Vuse, Grizzly, American Spirit, etc.). Participating in the survey would give the recipient a chance to receive special tobacco offers plus eligibility to win a $1,000 gift card. Two survey forms are included, one for the recipient and one for a friend.

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