Brand: Camel

Year: 2015

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail received from Camel November 2015 promoting the In Focus Project sweepstakes. Users can upload their photos weekly to the brand website to enter the contest. Each week there is a different photography assignment and prize. the direct mail piece featured a pop-up 3D photo and multiple inserts. One insert contained various coupon for Camel products, another provide details on the weekly themes and prizes, and the last was a color photo filter to give pictures a "punch of color," or cool effect.

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