Brand: NJOY

Year: 2015

Category:
E-cigarettes
E-mail
FDA/legislation
Industry Public Relations

Description:
NJOY sent an email in October 2015 announcing the publication of an op-ed article in the New York Times titled "Can E-Cigarettes Save Lives?", which discusses the brand, government regulations and tobacco control. The recipient is invited to share their opinions and join the conversation on the brand Facebook page.

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