Brand: Marlboro

Year: 2015

Category:
E-mail
Sweepstakes

Description:
Marlboro email sent in July 2015 announcing the start of two new sweepstakes on the brand website. One, the Red Moon Round Up, requires the visitor to watch a video and answer a question to be entered to win a weekly prize. Off the Clock requires a mobile text entry on Friday nights from 5pm to 6am, although there is a way to enter on the brand website without the use of a mobile phone.

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