Brand: Skoal

Year: 2015

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mail from Skoal promoting their 4-Wheeling sweepstakes, where participants vote on ways to improve a 4x4 vehicle that they then have the chance to win. Also includes a coupon and an offer for a free tire gauge that can be claimed at the brand website. Text: "We're starting with 4 wheels, where they go is up to you."

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