Brand: Copenhagen

Year: 2015

Category:
Coupon - Discount
Direct Mail
Smokeless Tobacco
Sweepstakes

Description:
Direct mailing in June 2015 promoting Copenhagen's American Makers sweepstakes. Invites the recipient to enter every week on the brand website for the chance to win do-it-yourself project kits, with the grand prize being a replica car kit. Also includes an invitation to request a free gift on the website and a coupon for use on a can of any style Cope. The stone images on the mailing are printed with a rough, matte texture.

Text: "Copenhagen men don't just win prizes - They build them."

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