Brand: Marlboro

Year: 2015

Category:
Coupon - Discount
Direct Mail
Sweepstakes

Description:
Direct mail received from Marlboro Blue in May 2015 promoting the new Marlboro Nights Blended Blue sweeps. The direct mail piece features images of possible prizes. Contestants will get a zippo lighter just for entering 25 times during the six week sweepstakes.  Direct mail also includes two coupons. Text: "Explore big nights in the big easy. One city. Six weeks. Thousands of instant prizes up for grabs. Every day is a shot at a prize and a weekly grand prize trip to New Orleans."

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