Brand: Virginia Slims

Year: 2007

Category:
Coupon - Discount
Direct Mail
Special Populations-African American
Special Populations-Women
Sweepstakes

Description:
"Be Jeweled". Direct mail from Virginia Slims in promotion of a sweepstakes for various jeweled prizes (diamond necklace, bracelet, ring and earring set as grand prize; 20 first prizes of ruby and sapphire necklace/earring sets; 80 diamond earring set second prizes). Receivers can enter online or by mailing in an enclosed entry card. Piece also includes 4 coupons and information to share with a friend for signing up with the direct mailing list.

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