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Brand: American Spirit

Year: 2014

Direct Mail
Industry Public Relations

For the 2014 holidays, American Spirit (Santa Fe Natural Tobacco Company) sent out a postcard wishing customers a "festive season", with portraits of company employees - including a dog. The card mentions the company website, and they invite the recipient to visit and "discover the cheer we helped to spread in 2014"; the website highlights community volunteer projects that employees participated in. Both the envelope and card are printed on recycled paper, and the envelope has a seasonal-themed lining.

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