Industry Public Relations
Direct mail from Santa Fe Natural, producer of American Spirit received August 2014. Small piece containing a small metal tube with removable caps on each end with the heading "Put a Lid on Litter" on the outside of the card. On the inside of the card, text reads "Small steps can make a big difference. Like this litter keeper. By using it to hold butts until they can be properly disposed of, smokers like you are helping to significantly reduce cigarette litter."
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