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Brand: American Spirit

Year: 2014

Direct Mail
Industry Public Relations

Direct mail from Santa Fe Natural, producer of American Spirit received August 2014.  Small piece containing a small metal tube with removable caps on each end  with the heading "Put a Lid on Litter" on the outside of the card.  On the inside of the card, text reads "Small steps can make a big difference.  Like this litter keeper. By using it to hold butts until they can be properly disposed of, smokers like you are helping to significantly reduce cigarette litter."

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