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Brand: American Spirit

Year: 2013

Direct Mail

Direct mail piece from American Spirit received in August 2013 advertising its new style of packaging. The piece has a special pull out feature which shows how the old red and yellow packs will now be the "new turquoise pack" and "new gold pack." Back of piece also advertises that a new paper liner will now be used, which is more eco-friendly so as to positively influence recycling efforts in consumers.

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