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Brand: American Spirit

Year: 2012

Direct Mail
Smoking accessory-Ashtrays

Direct mail peice received by American Spirit in December 2012. The peice consists of an open-flap box with information on cigarette butt recycling. Inside is a rubber ash-tray for the receiver to store his/her butts and then send them in for recycling. Text: "Make your butt useful. Join the cigarette wase brigade."

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