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Brand: Philip Morris

Year: 2003

Category:
Ad-magazine/newspaper
Anti-tobacco
Industry Public Relations
Special Populations-African American
Special Populations-Youth

Description:
Ad for Philip Morris' Youth Smoking Prevention Program, featuring an image of a young boy on a basketball court. Text: "What will your son do if a friend offers him a cigarette?" "Talk to your kids about not smoking. They'll listen."

Ad found in:

Ebony: October 2003

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