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Brand: American Spirit

Year: 2010

Coupon - Discount
Direct Mail

Natural American Spirit direct mail including a letter describing the brand's products and a brochure describing the brand's commitment to additive free tobacco and "earth-friendly" practices. The brochure unfolds into a color wheel which provides descriptions about each of the brand's different cigarette styles. The piece also comes with two coupons (for $10 off any brand products of greater value) that were offered in a previous mailing and redeemed by the receiver.

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