Coupon - Discount
Direct mail from Natural American Spirit, including a brochure describing the company and its "values" and a "gift certificate" (coupon) good for $5.00 towards any brand products of greater value.
Piece also includes a request card to give to retailers who may not be selling the American Spirit brand. Text: "On one of the orange 'Dear Retailer' cards, circle the style you want the store to carry and give it to the store's manager or owner."
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