One page blue ad for Camel Snus, featuring a silhouette of a Camel and the words, "avoid the mainstream (people get lost in there)". In the upper right corner is another image of a blue camel and the slogan "Break Free". No image of the product is shown.
Ad includes a new larger warning label as required to be included on smokeless tobacco advertising by June 22, 2010, under the FDA's regulation of tobacco.
Ad found in:
Essence - June 2010. Also found in the June 2010 issue of Playboy (as the first of three consecutive Camel Snus ads in the same issue).
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