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Brand: American Spirit

Year: 2009

Direct Mail

Direct mail from Natural American Spirit sharing a selection of stories submitted by smokers, based on a call for "Smoker Stories" initiated by the brand in 2008. Text: "When we started the Smoker Stories program in 2008, we knew we were going to hear some great tales - but we had no idea of the outpouring of stories we'd receive. This is only a sampling of the thousands of stories that have flowed into our headquarters here in Santa Fe. Enjoy." The piece also informs the receiver that the brand is still collecting Smoker Stories, which can be submitted through the brand's website.

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