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Brand: American Spirit

Year: 2008

Direct Mail
Smoking accessory-Ashtrays

Direct mail from Natural American Spirit, including a customer survey and invitation to participate in a special online panel of smokers to "review new ideas and provide feedback" to the brand. The piece also includes an issue of "Out of the Blue", the brand's newsletter, and an offer for a free portable ashtray for the first 10,000 people who send back the survey.

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