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Brand: American Spirit

Year: 2008

Direct Mail
Industry Public Relations

"Out of the Blue" newsletter from Natural American Spirit sent by direct mail. Newsletter refers to upcoming Earth Day and the election year, and includes a feature on the natural and organic growing programs used by the brand. Newsletter also includes an offer for a free tote bag, an "environmentally friendly alternative" to plastic bags. Bag can be redeemed by sending back included request postcard, which also asks receivers if they would like to participate in a Smoker's Panel.

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