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Brand: American Spirit

Year: 2008

Category:
Direct Mail
FDA/legislation

Description:
Direct mail from American Spirit sent to a receiver in Pennsylvania, informing the resident that American Spirit would begin selling cigarettes in Pennsylvania using new cigarette paper to comply with the state's new law regarding performance standards related to ignition propensity. The letter indicates that "cigarettes that meet these ignition standards have a greater tendency than other cigarettes to self-extinguish if left unattended" but that they are not "fire-safe" cigarettes and still deserve careful attention.

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