Brand: American Spirit

Year: 2008

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail from Natural American Spirit, sent to the receiver in response to an for $20 in gift certificates to try the brand, as promoted in magazine ads and on the brand's website. A brochure describing the brand's products, two $10 gift certificates, a "do's and don't" list for handling American Spirit cigarettes, and a letter to the receiver were included. Letter Text: "Thanks for being a Natural American Spirit smoker! Because of your recent request we've enclosed two $10 Gift Certificates. They're good toward the purchase of any Natural American Spirit tobacco products of greater value. We've also enclosed some other information about our company and our 100% additive-free natural tobacco products. We are offering all interested adult smokers $20 in Gift Certificates. It's the fastest and easiest way for us to reward our loyal smokers who enjoy the true, authentic taste of our 100% additive-free Natural American Spirit tobacco products."

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