Brand: Pall Mall

Year: 2007

Category:
Ad-magazine/newspaper
Light/Ultra Light

Description:
"Bright Now" "Introducing orange box for Ultra Lights" Ad for the introduction of Pall Mall Ultra Lights in a brightly colored orange package. Ad features an image of the pack, along with Pall Mall's other blends, against an orange colored background. In 2007, RJ Reynolds designated Pall Mall as one of the company's "growth brands".

Ad found in:

Entertainment Weekly: April 13, 2007; April 20, 2007; May 11,18, 25, 2007

Glamour: July 2007

GQ: May 2007

Marie Claire: July 2007

Playboy: May 2007

Rolling Stone: April 5, 2007; April 27, 2007; May 4, 2007; May 31, 2007; June 28, 2007

Vanity Fair: May 2007

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