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Brand: American Spirit

Year: 2006

Direct Mail
Industry Public Relations
Smokers Rights

Direct mail from American Spirit in the style of a newsletter called, "Out of the Blue". Piece informs that the website now has a store locator feature, that portions of American Spirit sales are donated to the Santa Fe Natural Tobacco Company Foundation, and that American Spirit will have smoking lounges at a list of music, film and art events. Also comes with a small bumper sticker that states: "Freedom to smoke without harassment"

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