Brand: Salem

Year: 2003

Category:
Ad-magazine/newspaper
Flavored Product
Menthol

Description:
Ad promoting Salem's new line of flavored menthol cigarettes - "silver labels". 2 page ad. Page one - white text against black background. "Silver Label. A premium collection of four unique menthol taste sensations. Salem Silver Label products are available in limited quantities at select retailers." Second page feautres an image of each pack with an accompanying description. Each pack has it's own color scheme. Blue and silver pack: "Cool Myst, Soft, sweet with a hint of creamy vanilla. A subtly fresh menthol sensation." Maroon pack: "Dark Currents, A luscious menthol sensation with a touch of berry. A deeply rich experience." Green and silver pack: "Deep Freeze, Intensely cool menthol with a streak of spearmint for a deep minty chill." Silver pack: "Fire and Ice, A lively mix of fiery spices and cooling menthol." Above the images of the packs is the line, "Experience them all".

Ad found in:
Honey: September 2003
Maxim: September 2003

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