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Brand: Lucky Strike

Year: 1950

Category:
Ad-magazine/newspaper
Celebrity Endorsement

Description:
"Scientific tests prove Lucky Strike milder than any other principal brand!" "These scientific tests, confirmed by independent consulting laboratories, prove Lucky Strike mildest of the six major brands tested!" "Rex Harrison says: 'I smoke Luckies--they're mild and smooth.'" "For the rich taste of fine tobacco--for smoothness and mildness...There's never a rough puff in a Lucky!" "L.S/M.F.T. Lucky Strike Means Fine Tobacco." "So round, so full, so fully packed--so free and easy on the draw."

Ad found in:

Saturday Evening Post: June 24, 1950.

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