Brand: Kool

Year: 2004

Category:
Ad-magazine/newspaper
Menthol
Music
Special Populations-African American
Special Populations-Latino
Special Populations-Youth

Description:
Promotes "KOOL Places to Party" in Detroit and Los Angeles. Booklet pages are description of different "hot" bars in nightclubs in Detroit and in Los Angeles. Back of booklet is a smaller version of the KOOL Filter Kings Check the Levels ad. From "The House of Menthol". Targeted towards young people and minorities. "If you got game, bring it." Other key words: music, entertainment, bars, clubs, events.

Ad found in:

Maxim: July 2004 (small "special advertising section" booklet)

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