Christmas ad. "Gentle for Modern Taste." "Give New Phillip Morris" "Today's Phillip Morris is a New Phillip Morris! A new cigarette which Phillip Morris smokers have enjoyed for months-- a cigarette made gentle for modern taste. And the bright new package is it's symbol. Enjoy-- and give-- the gentle pleasure, the fresh, unfiltered flavor of new Phillip Morris, in the smart new package, in the handsome new Christmas carton." "...King-size or Regular...in the Snap-Open Pack."
Ad Found In:
Life Magazine: December 20, 1955
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