Ad appeared in Life Magazine 6/15/1953. "Now millions know! King size tops 'em all for taste and comfort!" "Your throat can tell... it's Phillip Morris!" "No matter what brand you're now smoking...there's greater pleasure in new Phillip Morris King Size. Millions of smokers who tried them are buying them over and over again! Once you try them, you will, too! Because your throat can tell that here, at last, is a cigarette not only good to smoke...but good to the smoker...good to you! Try a carton-- now!" "Call for Phillip Morris"
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