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Brand: Kool

Year: 2002

Special Populations-African American

Different images of Kool cigarette packs in digital form. The picture is promoting the transformation of Kool. The idea is to show the process of upgrading that Kool cigarettes went through as they are marketing menthol brands. AD Text- "Look at Kool now", "H.O.M. digital imaging", "Time to step into the house", "The house of Menthol"

Ad found in:
Essence Magazine: July 2002

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